What a pleasure it was to have been assigned this creative, lifestyle portrait project. Power Model Management is a local Ottawa modelling agency similar to MIM and Angie’s. They had hired me to photograph for their client, Chobhi, a local scarf designer here in Ottawa who is dedicated to producing ethically sourced fashion pieces and to empower women designers.
The whole point of the project was to produce lifestyle advertising images with models wearing the designer scarves. These portraits are ideal for the clients website, image galleries, Instagram posts and of course print material.
We agreed to do the session at Mer Bleu Conservation Park early evening this past Sunday to capture the beautiful colours in the sunset. This made for an elegant lifestyle portrait with the agency models wearing these unique scarves.
Working with the PMM agency and their client was a great experience indeed. They had a concept in mind and knew the mood of the images beforehand, which really can make all the difference.
I look forward to working with Power Model Management again for future advertising projects and producing fashion & branding images for their clients.
Until next time,
- Alex