There is truly something special about people photography that had me hooked since a young age. Perhaps it is both a love for communication with people as my subjects. Perhaps it is a strong desire for creating such a soft, unique light that compliments the skin tone and is often seen in beauty & cosmetic ad campaigns. Maybe it is also related to the collaboration process in teaming up with model or ad agencies to produce and create new, impactful work.
The work itself that goes into creating highkey imagery is a conversation of its own. The lighting, the positioning, the power output, the booking of hair and/or make-up, the e-mails and calls back and forth. It is an effort and a process well worth the time investment.
All in all, this was one of my favourite images from a series that I took in collaboration with a local model from AMTI here in Ottawa.
To re-create this beauty light in an all new series - something that I am needing to do.